Need a Business Plan and don't know where to start?
Don't put it off and do not make the most common
mistakes with something as important as your new company and
Most of all, remember- Business Plans do not
sell new business ideas to investors. People do. Investors
invest in facts, executable futures, and people- not ideas.
Apro's Experts help and guide you through YOUR Business Plan
We believe in
making our company EXPERTS in
YOUR business- understanding fully what you are trying
to accomplish. Talking in person or by phone as often as
possible is generally the very best way to do this. We do
not make you write the plan for us by sending a long
questionnaire with “fill-in-the-blanks”, instead we create
objectives and manage the process, taking responsibility for
the accomplishment of tasks by whatever means necessary. We
will help you determine the best way to achieve your funding
goals. Any studies, market research or business analysis
that you are unable to provide, we attend to on your behalf.
Technology, infrastructure, and other costs, are something
we research and help you plan for.
business plans are thorough and provide all of the critical
data an investor will need to make a positive investment
decision. We write to achieve clarity and appeal.
Based on our
long-time experience in business and management consulting,
we have an ideal mix of professional knowledge to advise
large and small firms on business strategy. We review our
client’s business and revenue model and offer
recommendations and advice that will help the company
acquire business capital and improve upon process.
Furthermore, we assist with expansion planning and
We can help you to easily explain the type of
business you are in. You will be expected to explain the
general state of your industry and the nature of the
business, especially if your plan is going outside your
company to banks or investors. Let us help you work
out the necessary responses to the harder questions you may
Whether you are a service business,
manufacturer, retailer, or some other type of business, we
can quickly help you
to ramp up with our Industry Analysis Summaries, describing:
PRODUCTS AND SERVICES
This is the most important
part of a business plan and about your big idea. Our experts
know exactly who you are writing your business plan
for, and know the exact level of detail to include. It is
important to give enough information to think it is a good
idea, not enough to bore them. We can help you to include
Detailed Product/Services Description (from the user’s
Product Life Cycle
Copyrights, Patents and Trade Secrets (if applicable)
Research and Development Activities – now and future
Operations – or how you’re going to do it
Production and Service Delivery Procedures
Production and Service Delivery Capability (annually,
and against your projected growth)
Operating Competitive Advantages (e.g. quicker time to
market than your competitors)
Suppliers who you will be depending upon for parts etc.
don’t forget to work out the risk implied by using them
and build that into your plans and contingency
Everything in your industry that happens
outside of your business will effect your company. The more
you know about your industry the more advantage and
protection you will have.
Let us help you to complete your business plan
general industry economics, participants, distribution
patterns, factors in the competition, and whatever else
describes the nature of this business to outsiders. If
you need help with your research- we can collate information
from Web sites for
business analysis, financial statistics, demographics, trade
associations, and just about everything you'll need for a
complete business plan.
You should know who else sells in your
market. You can not easily describe a type of business without
describing the nature of the participants. There is a huge
difference, for example, between an industry like broadband
television services, in which there are only a few huge
companies in any one country, and one like dry cleaning, in
which there are tens of thousands of smaller participants.
Products and services can follow many
paths between suppliers and users. Let Apro Solutions help
to explain how distribution
works in your industry. Is this an industry in which
retailers are supported by regional distributors, as is the
case for computer products, magazines, or auto parts? Does
your industry depend on direct sales to large industrial
customers? Do manufacturers support their own direct sales
forces, or do they work with product representatives?
Technology can change the patterns of
distribution in an industry or product category. The
Internet, for example, is changing the options for software
distribution, books, music, and other products. Cable
communication is changing the options for distributing video
products and video games. Distribution patterns may not be as
critical to most service companies, because distribution is
normally about physical distribution of specific physical
products such as a restaurant, graphic artist, professional
services practice, or architect. For a few services, distribution may
still be relevant. A phone service or cable provider, or an
Internet provider, might describe distribution related to
physical infrastructure. Some publishers may prefer to treat
their business as a service rather than a manufacturing
company, and in that case distribution may also be relevant.
Let Apro Solutions help you to explain
potential distribution patterns for your business and ensure
the process by which you can execute against your plan.
COMPETITION AND BUYING PATTERNS
It is essential to understand the nature
of competition in your market. This is still in the general
area of describing the industry, or type of business.
Explain the general nature of competition in this business,
and how the customers seem to choose one provider over
another. What are the keys to success? What buying factors
make the most difference--Price? Product features? Service?
Support? Training? Software? Delivery dates? Are brand names
Let Apro Solutions help you to do a very complete analysis of your main
competitors. What are the
strengths and weaknesses of each? We can help you consider their products,
pricing, reputation, management, financial position,
channels of distribution, brand awareness, business
development, technology, or other factors that you feel are
important. In what segments of the market do they operate?
What seems to be their strategy? How much do they impact
your products, and what threats and opportunities do they
provides valuable market research for your business plan.
Research validates the business opportunity. Investors want
to see that you can identify your markets, establish their
size, provide demographic data, and present evidence to
confirm your assumptions. It is important to accurately
profile your customers and thoroughly document your
competition. The business plan must prove that there is both
a need and demand for your product and services (in a
qualitative and quantitative manner). A best means in which
to demonstrate that the plan is feasible is to spend effort
on studies, such as surveys, pilot programs, and testimony
by industry experts. We can help you with this.
effectiveness and yields of different advertising
mediums--and strategies--within your market must be
evaluated. Television, radio, the Internet, newspapers and
magazines, trade publications, and other forms of
advertising are assessed and considered for maximum optimal
mix, designing a budget for expenditure with an
understanding of likely results. Demonstrating knowledge of
“marketing that is wasteful” and “marketing that generates
success” builds investor confidence.
We will further
help you establish sales and pricing strategies, plan for
the growth of your company and establish phased objectives
for winning present markets and moving into future ones
(locally and abroad).
management and hiring practices is an important part of each
business plan. Investors want to feel good about your
management’s ability to effectively lead, control, and
organize the company. Strong evidence to the management’s
abilities and to the strength of its’ business opportunities
should be confirmed by gathering “Letters of
Recommendation/Support” and by developing key industry
Often times a
hiring or management plan is required. We can help you draft
this. There are ways to impress investors in creative ways.
If you need to
raise capital via investors (angel, venture capital,
public/private exchanges), it will require developing a
transaction structure that permits direct investment, for
legal and practical participation. We have experience
developing plans for private and public placements as well
as valuing companies and their assets.
is the disclosure and management of risks. A serious
investor will expect you to be very honest, and to spend a
great deal of time thinking about, the reasons you could
fail. Showing that you have put great consideration into
your risks will demonstrate to the investor that you have
strategies to deal with these risks. We help you analyze
risk and put in place management strategies that will
address possible business weaknesses.
clients in developing comprehensive, investor-grade
financial assumptions and projections, this includes balance
sheets, income statement and cash flow statement forecasts
for up to 5 years. Our step-by-step process first assists
you in developing and analyzing the financial and business
assumptions behind each of your major income and expense
categories, including revenue streams, cost of sales, sales
and marketing, management and staffing, and overhead
expenses. We then assist you in finalizing your balance
sheet and cash flow assumptions including key items that
directly affect cash flow such as capital expenditures,
accounts receivable and accounts payable.
The plan must be
comprehensive in its financial projections and costing of
technology (hardware, software, R&D), physical
infrastructure, salary and other overhead. It should offer
investors an adequate return on their investment according
to a fairly devised compensation structure.
INVESTOR CONTACT PLANNING
often overlooked, is a plan for listing, contacting,
developing, and maintaining relationships with investors.
Establishing within it formal processes by which the
investor gets to know the company, and thereby, at the end
of that formal process, they are encouraged to commit to an
helps you provide all of the necessary supporting documents,
presentations, and corporate logos that
you will need to have a good and solid business plan.